The packaging makes all the difference

One of our clients, Ramit Sethi and I Will Teach You To Be Rich, is a few days into his Save $1000 in 30 days challenge. For 30 days Ramit will give his top tips on how you can save money quickly and easily.

The idea is brilliant.

In essence, it’s nothing different than what Ramit regularly publishes on his site. Money advice. It’s not rocket science and he certainly isn’t the only one doing it.

However, in the first week of the challenge he’s garnered front page links on Lifehacker, Consumerist and several other sites and he’s signed up several thousand new subscribers to his email list.

So why is his money advice getting so much attention with the 30 day challenge over his regular blogging schedule?

  1. He’s focusing on results (for his readers) – His readers want to get the most from their money. He’s promising an extra $1000 at the end of 30 days of following his advice. That’s about $1000 more than any other money advice has done before for most of us. Very helpful.
  2. The message is clear – The media (whether traditional or not) love messages that are simple and straight forward. When you hear “Save $1000 in 30 days challenge”, you know exactly what the content is and how helpful it will be. Very linkable.
  3. It’s easy to signup – In every challenge article there is a signup box to get the daily tips (plus bonus ones!) sent straight to your email. Very accessible. Very easy.

There’s other things Ramit is doing right with this campaign, but this covers why repackaging your content in a more compelling way will offer up much bigger results.

Oh yeah, and if you want to join the challenge, you can post this wicked cool badge we designed for it:

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