Unstick and Grow Your Business in 2024
☎️ Talk to (a Lot of) People
Talk to your people! New and old subscribers, customers and non-customers, etc. Spend time getting to know them. If they’ll give you 30-minutes, then take them up on it!
- Setup the calls. Use a service such as Calendly (connected to Zoom) to allow people to setup 30-minute, 1-on-1 calls with you.
- Record the calls. Use a service such as Grain to automatically take notes. Ask everyone the basic same set of questions so you can see patterns over time.
- Do at least 50 calls. The goal is to find commonality across demographics, goals, struggles, wording, etc.
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📈 Plan for 10x
I put the full exercise here, but your homework from the workshop is STEP 5.
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🪜 Start Simple
Gall’s Law states that all complex systems that work evolved from simpler systems that worked. If you want to build a complex system that works, build a simple system first, and then improve (complexify) it over time.
Start with this system:
- Social Media. Pick a platform (usually the one you enjoy consuming on the most) and post regularly content that will be interesting to your potential clients/customers (based on the phone calls above).
- 1-on-1 Sales Calls. Offer potential clients/customers a 1-on-1 call and learn how to sell your products and services on calls.
Only add complexity to the system once it is working very well.