Launch case study

Cover of How to Try Again by Steve Kamb

How to Try Again

Steve Kamb

Year
2026
Category
Self-help
Publisher
St. Martin's Press
Published
June 2026

I worked with Steve Kamb to leverage his platform and influencer network to launch his book and make it an instant USA Today bestseller.

In Steve’s words

“While I was writing my book, I had a chance conversation with Tim about book marketing and positioning that changed what I thought was possible for my book’s future. Months later, as my small team and I got closer to my publish date, I started to get overwhelmed at which opportunities to prioritize and I reached back out to Tim for his help.

To say that was a wise decision is an understatement.

He helped level up my relationship with my publisher, putting a plan in place that had them excited and even more invested. My editor contacted me after our first meeting with Tim saying ‘Where did you find this guy, and can you get me his contact info?’ Tim cut through all the noise and correctly prioritized the highest leverage opportunities with my audience and connections. He even came up with unique marketing ideas I never would have thought up on my own. Some of those ideas are already being adopted by other authors.

Not only did he tell me exactly what to do, Tim brilliantly also told me what NOT to do. He kept me from throwing time, money, and my limited energy at enticing ideas that wouldn’t have moved the needle. Finally, he gave me peace of mind and helped me not burn out or drown in overwhelm. Tim fundamentally changed the trajectory of my book’s future while also keeping me sane (no small feat).

How to Try Again hit the USA Today bestseller list and continues to sell well after the release. More importantly, I have momentum and excitement instead of exhaustion. I can’t imagine running a launch without Tim, and I’ve already made him promise I can hire him for the next one.”

— Steve Kamb Founder of Nerd Fitness, author of How to Try Again (St. Martin’s Press, 2026)